Blessed Stems

The focus of this project was to design an app to aid users in creating beautiful, professional looking bouquets.
This project was created through the Google Professional UX Certification 

The Problem: 

Blessed Stems was unsure of how to create a responsive site that was both interactive with the user and informative.

The Goal: 

Create a beautiful and responsive website for Blessed Stems to cater to their needs.

Vocalist in Curls

Cathy Smith

Cathy Smith is an aspiring florist who needs a website to tell her which flowers complement each other in an arrangement because she needs to improve upon her skills.

Goals: Is an aspiring florist but has difficulty choosing which flowers pair well together. She wants to learn more about how to create professional arrangements.

Age: 35

Education: Bachelors in Art

Hometown: Colorado

Occupation: Unemployed, aspiring florist

Frustrations: Cannot find a tutorial or site that clearly teaches her how to create arrangements.

Selected Frames of Mockup

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From Mockup to Hi-Fi Prototype

With the aid of peer and user feedback, I was able to implement changes to my design to create a more user friendly product.

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Clickable Connections

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Through this clickable hi-fidelity prototype, users were able to experience the design

and provide a final round of feedback.

Impact: 

With my design, users will be able to learn more about how to create beautiful floral arrangements. 

Next Steps:

1. Complete a final usability study 

2. Pass design along to developers

3.Show the final product to the client and launch!